On the other hand, you can also create ads that are specifically displayed on mobile devices. 12 Locally Especially for search engine PPCs like Google AdWords, the physical location of your business can be a major factor in appealing to nearby web users . image6 4 We've already seen how effective it is to use a location as part of a long-tail keyword ad group. However, setting ad position parameters makes it more likely that people nearby will see your ad first, even if you haven't searched for a specific location as a keyword. Google has published a study showing how effective location-based advertising is, but there are still many companies that aren't thinking about just including it.
Details: Local whatsapp database Business Marketing Guide # 13 – Right time Just as location is important, so is time. In online business, it's easy to see that customer behavior varies by different time of day and day of the week. They may be interested in seeing your website on Monday morning, but they don't really have time to convert on the fly. On the other hand, they can happily spend more time on the site and may actually spend some money on Saturday afternoon. On many PPC platforms, you can set limits on when and when your ads will appear. Run all day for a few weeks to see when traffic and conversions are highest, then narrow your limits to those periods. Doing so will prevent inefficient bidding and only click when you are likely to have the time and tendency to become a customer. Free Bonus Downloads: Get a list of 13 simple tips to boost your conversion rate now
Practical advice is condensed into a PDF to boost your conversion rate today! Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation # 14 – Landing pages are just as important as ads Don't waste money on advertising for a particular product, service or result that only leads to the home page of your website. When talking about visitor conversions, which are essential to seeing your return on investment, talk about making it as easy as possible for your visitors to move from clicking on an ad to becoming a customer. Use a separate landing page for your ad group to provide content and action-inspiring phrases that are specific to potential customer demands.