The overall buyer experience is critical to closing a sale.
When it comes to online shopping and e-commerce, the importance of speed cannot be overemphasized. After all, if it takes more than 3 seconds to load a website, 40% of users will leave. Search engines push and prioritize fast-loading mobile pages.
This eventually gave way to initiatives such as Accelerated Mobile Pages (AMP) and open source frameworks for providing fast-loading mobile content.
We all know that phone friendliness is no longer enough. Google says "AMP and e-commerce are a match made in heaven because AMP makes web pages faster and fast pages help purchase conversions.
Many companies are leveraging AMP to enhance the customer experience and of course ultimately increase conversions. eBay has been one of the notable adopters of AMP. 1. They produced over eight million product pages combined with AMP in 2016 and have plans to roll it out further.
Let’s take a look at some of the features email list of AMP in terms of e-commerce and how they are implemented.
E-commerce AMP practices
AMP initially launched , designed to make static content such as articles and blog posts load faster.
However, given the nature of the online shopping experience where users want to find information as quickly as possible, implementing AMP on e-commerce makes sense.
However, behind this implementation The process of AMP should be thoroughly reviewed as there are many mobile parts.
Ecommerce AMP Implementation
First of all, it is not necessary to implement AMP in every part of your website. Begin by thoroughly evaluating which parts of a website are best and make the most sense Adopt AMP.
For example, a homepage might be a good place to start, as the content is relatively static and mostly used to showcase popular products. Product category pages might also be a good idea, as these often contain various images, videos, etc. , and their load time is critical to creating a good user experience.