Overseas merchant discounts, and overseas financial convenience tools (flower installment, super exchange rate , fast tax refund), etc., it feels like an outbound travel consumption executive email list assistant. So I want to write this article from the beginning, how Alipay has deployed its own cross-border travel payment mental communication battle step by step since 2015. Alipay's "Going Overseas" In recent years, "going overseas" has become a new executive email list battlefield for domestic Internet companies. One will ride colorful shared bicycles to the streets of various countries, and one will be able to scan QR codes to pay for shopping abroad.
Major factories are expanding beyond mainland China. . The purpose of going overseas is to expand the brand influence, and to find new users and revenue growth points, so executive email list that the story can be told more grandly. According to our observation, this batch of "going troops" is mainly divided into two types. The first is to let foreigners use our products to compete with international giants such as Google. This requires executive email list the products to be "localized" and adjusted according to the local market and user habits. This type is mainly based on content consumption products.
For example, the most powerful domestic market going overseas is Toutiao. A few days ago, I saw a piece of news that shocked me, saying that a song called "Old Town executive email list Road" dominated the US Billboard singles The champion of the chart lasted for 19 weeks, breaking the historical record, but the singer is just an amateur and has no fan base. The popularity of the song is mainly due to Tik Tok (Tik Tok overseas version). This song was used executive email list more than 110,000 times shortly after it was uploaded on Tik Tok, brainwashing the American people - just like "Wild Wolf disco" and "Mango" on domestic Douyin.